The new will be custom built with members and visitors in mind.

Posted: January 21st, 2019

The American Quarter Horse Association is excited to announce that, coming soon, AQHA members and visitors will enjoy a new website experience, backed by a brand-new AQHA database system. The AQHA website will offer a refreshed and personalized experience, complete with enhanced features to better meet the needs of the American Quarter Horse community worldwide.

Behind the scenes, a new database system will allow the website to provide more online interaction with members and customers. Online access to information in addition to online transactions, will be made simpler with this new technology. The updated system will also allow AQHA employees faster and easier access to information, assisting with timely customer support over the phone and more expedient paperwork processing. Internal training on the database system is currently in progress to ensure employees have the proper training, tools and knowledge to best serve members and customers across the globe before the new database and website are launched.

For the new website design, AQHA partnered with experts, including well-credentialed digital experience company Base22. Base22 has guided the AQHA digital team through multiple user-testing exercises and listened to valuable feedback from AQHA members and website visitors to build a custom experience tailored to the AQHA member and fan.

The redesign will include:

  • Improved search capabilities.
  • Improved navigation and easier ways to find what you’re looking for.
  • Mobile-device friendliness.
  • Ability to complete more business transactions online.
  • Fresh, modern look.
  • New content, such as a timed-event section.
  • New and better opportunities for corporate partners and advertisers.
  • Personalization capabilities.
  • Translated navigation in six languages. 

To preview the new website before it is launched, visit Each week, we’ll post photos and videos explaining some of the improved features you’ll soon be able to enjoy. 

Many additional improvements will come in the months following launch. Stay tuned for more information about the enhancements.

The AQHA Customer Care team will be standing by to assist people navigating through the website or with any questions. Contact us Monday-Friday at 806-376-4811 8 a.m. to 5 p.m. Central if you have questions after the new website is live.